How long does a Brand Ignition engagement take?

Six weeks from kickoff to launch is the standard timeline. The first two weeks are workshop and strategy. Weeks three through five are visual identity and asset production. Weeks four through six overlap into website and media kit build. Launch happens at the end of week six with two weeks of post-launch support.

What is the executive brand workshop like?

A structured deep-dive with our senior brand strategist. Founder interview, voice extraction, audience definition, positioning, signature story, and category claim. It is the room where your brand actually gets decided. Every asset downstream is built from what we surface here.

Can you work with my existing brand or do we start from scratch?

Both. If your existing brand has equity worth preserving, we audit what is working, keep it, and rebuild what is not. If the brand is starting clean, we build from your Brand DNA up. The workshop tells us which path is right for you.

What if we need a redesign or refresh later?

The brand system we deliver is documented and modular. Your visual identity, your messaging architecture, and your asset library are all yours to evolve. We can run a refresh engagement when you are ready to scale, but most clients run on the system we build for two to three years before any meaningful change is needed.

How do you deliver the final assets?

Everything lands in an organized asset library you own outright. Source files, working files, production-ready exports, brand guidelines document. If you need new variants later, you have everything required to either run it internally or hand it to any agency.

Do you host the website?

We can. Most clients prefer it because we keep the site fast, secure, and continuously optimized. Hosting and ongoing maintenance is a separate engagement after launch. If you would rather host elsewhere, we hand off a clean, documented codebase ready to deploy anywhere.

How does Brand Ignition compare to The Authority Engine?

Brand Ignition is the foundation. The Authority Engine is the distribution. Ignition builds the brand, the website, and the assets. The Engine takes that foundation and turns it into compounding visibility through podcasts and content. Most founders run Ignition first, then graduate into The Authority Engine to scale.

How do I get started?

Apply through the form. If you are a fit, you book a strategy call where we walk through the brand opportunity in your category, the asset gap we are solving for, and what a Brand Ignition engagement would unlock for you. You will see the strategic clarity in the call before deciding anything.

The Premium Brand Build For Founders Who Want It Done Right.

Bespoke website, full media kit, executive brand workshop, and custom visual identity. The foundation that ignites everything else, built by a team that has done it for hundreds of founders.

Talk to us about Ignition See portfolio

Four Assets. One Foundation.

Brand Ignition is the complete premium brand build. Website, media kit, visual identity, and the executive workshop that anchors all three to a single, defensible position.

Bespoke Website

A premium authority site engineered to convert visitors into inbound requests. Not a portfolio. A pipeline asset built around your positioning, your story, and your buyer's journey.

Custom design system built from your brand identity, not a template
Conversion-first structure: hero, proof, offer, application flow
Hand-built on a modern stack, fast, indexed, and ready for paid traffic

Full Media Kit

A professionally designed speaker and media kit that positions you as a top-tier guest before a host reads a word. The asset that closes podcast bookings and event invitations on first look.

Founder bio, signature topics, talking points, and proof assets
Designed press-ready PDF plus on-brand digital version
Asset library: headshots, bio variants, logos, social-sized graphics

Custom Visual Identity

Signature brand mark, color system, typography, and the visual rules that travel with you across every platform. The same brand on a website, a stage, a slide deck, a podcast tile.

Signature mark plus full logo system and usage guidelines
Color, typography, and texture system that scales to any surface
Social banners and platform-specific brand assets ready to ship

Executive Brand Workshop

Deep-dive positioning session with our senior brand strategist. The room where founders define the category they own. Your voice, audience, and signature point of view, codified.

Founder interview and voice extraction with the senior strategist
Positioning, audience definition, and signature story development
Brand DNA document: voice, pillars, point of view, and category claim

Founders We Have Ignited.

A sample of Brand Ignition engagements. Each one solved a specific positioning problem and shipped a brand built for compounding visibility.

Brand Ignition repositioned Lisa as the leading voice in independent pharmacy and the founder of a broader movement: The Pharmacy Badass. The new identity unlocked stages, media, and a category claim that matched the authority she already held.

Dr. Lisa Faast

Pharmacy Industry Leader, Founder of DiversifyRx

Brand Ignition gave Chris a brand that conveys both authority and accessibility, extending his visibility beyond veterinary practice into leadership and education. A podcast host quoted back a line co-created in his Brand DNA session and it launched a 30-minute conversation.

Dr. Chris Pachel

Veterinary Behaviorist, Speaker, Educator

After the Brand Ignition build went live, Jonah received the first qualified client inquiries his website had ever produced, within the launch week. The brand repositioned him from regional California coach to international keynote authority.

Jonah Larkin

Executive Coach to Fortune 100 Leaders

Brand Ignition built Tomas a cohesive personal brand reflecting his work in sustainability and impact-driven leadership. The site and identity now showcase his ventures, his speaking, and his thought leadership in one positioned voice.

Tomas Svoboda

CEO and Co-founder, SUSTAINOVA

The Foundation Before The Engine.

Brand Ignition is the foundation. The Authority Engine is the distribution. Founders who run both in the right order get a compounding effect that founders who skip the foundation rarely catch up to.

When the brand, the website, and the assets are right from day one, every podcast appearance lands on a surface that converts. Every content piece reinforces a defensible position. Every inbound click hits a site that closes. The Engine does not have to fight the foundation.

Most clients run Brand Ignition first, then graduate into The Authority Engine within 30 to 60 days of launch. The two were designed to compound together.

Then Ignite With The Authority Engine

Done-for-you podcast booking, content production, and distribution built on your new brand foundation.

From Workshop To Launch.

Six weeks. Five phases. A senior team running the build end to end so you stay focused on the business.

Week 1-2
Discovery & Brand Workshop
The executive brand workshop runs with our senior strategist. We extract your voice, your signature story, your audience, and the category you intend to own. This is the source document the rest of the build is engineered from.
Week 2-3
Strategy & Positioning
Brand DNA gets codified into positioning, messaging pillars, audience definition, and signature point of view. We finalize the strategic direction the website, media kit, and visual identity will all express.
Week 3-5
Visual Identity Production
Signature brand mark, color system, typography, and the visual rules. We design the full system that travels with you across every surface, then build the asset library: logos, social banners, presentation templates, on-brand graphics.
Week 4-6
Website & Media Kit Build
In parallel, your bespoke website is designed and built around the new identity, and the full media kit is produced. Both run conversion-first structure with copy written from your Brand DNA.
Launch
Handoff & Launch Support
The complete brand goes live. Your website ships. Your media kit ships. Your asset library lands in your hands. We hand off the system and stay close through the first two weeks so the launch lands clean.

The Complete Asset Library.

Every artifact a Brand Ignition engagement ships, all yours, all documented, all production-ready from day one.

Bespoke website, custom designed and hand-built
Full media kit: speaker kit, press kit, founder bio, on-brand PDF
Custom visual identity: signature mark, full logo system, color, typography
Brand DNA document: voice, positioning, audience, signature story, pillars
Social banners for LinkedIn, Instagram, and X, formatted per platform
Headshot direction, on-brand graphic system, and presentation templates
Asset library: logos, bio variants, founder photos, brand assets
Two weeks of post-launch support to land everything cleanly in market

Who Brand Ignition Is For.

Brand Ignition is selective by design. The system pays back when the founder, the business, and the timing are all right.

Right Fit

B2B founder, CEO, or Managing Partner building a category-defining brand
Working business with established revenue and a working offer
Ready to invest the time in a real executive brand workshop
Wants the premium foundation done right before scaling visibility
Sees the brand as a pipeline asset, not a portfolio piece

Not the Right Fit

Looking for a cheap logo or a templated brand kit
Wants to DIY the brand and just needs a designer
No time for the strategy workshop, just wants production
Pre-revenue or pre-product-market-fit
B2C consumer brand looking for retail packaging design

What Founders Ask.

Build The Brand That Ignites Everything Else.

Your category is wide open for a founder with the right brand, the right assets, and the right positioning. Brand Ignition is how that founder gets built.

Apply Now