Case Study
Dr. Lisa Faast

Meet Dr. Lisa Faast

Dr. Lisa Faast is recognized as the number one independent pharmacy business consultant in the United States. With over 20 years of experience as a pharmacy owner, entrepreneur, and industry leader, she has dedicated her career to helping independent pharmacy owners grow profits, reduce stress, and rediscover the joy of ownership. Through DiversifyRx, Pharmacy Badass University, and the Pharmacy Profit Summit, Dr. Lisa has provided thousands of pharmacy owners with the tools, strategies, and community they need to succeed.

Objectives

  • Elevate her personal brand to match the authority and impact she already held in the industry.
  • Strengthen her positioning as both the leading voice in independent pharmacy and as a relatable peer who "has been there."
  • Build a cohesive identity that would expand her reach beyond DiversifyRx and into a broader movement under the banner of The Pharmacy Badass.
  • Create messaging that resonated with independent pharmacy owners who were struggling with profitability, cash flow, and business fundamentals.
  • Lay the groundwork for expansion into Main Street small business audiences while staying true to her pharmacy-first mission.

Brand Alchemy Solution

  • Brand Positioning: Establishing Dr. Lisa as The Pharmacy Badass who combines authority with relatability, offering no-fluff, action-oriented strategies.
  • Message Framework: Crafting powerful narratives that highlight her journey from early ownership through industry challenges to becoming a trusted leader.
  • Visual and Verbal Identity: Defining a brand style that balances bold confidence with approachability.
  • Offer Alignment: Positioning Pharmacy Badass University and the Pharmacy Profit Summit as the core vehicles for transformation, supported by DiversifyRx as the free-entry ecosystem.
  • Thought Leadership Expansion: Identifying opportunities for Dr. Lisa to extend her strategies to broader Main Street business audiences without diluting her authority in pharmacy.
Dr. Lisa Faast — gallery 1
Dr. Lisa Faast — gallery 2
Dr. Lisa Faast — gallery 3

The Result

  • Dr. Lisa now leads with a unified identity as The Pharmacy Badass, a movement recognized across her platforms.
  • Messaging shifted from technical consulting language to bold, practical storytelling that captures attention and inspires action.
  • The website copy reflects her no-nonsense approach, drawing in pharmacy owners who are ready to take action rather than just gather information.
  • Her offerings are clearly structured, making it easy for prospects to move from free content into paid memberships and events.
  • With a stronger personal brand in place, Dr. Lisa is positioned for greater visibility, more impactful speaking engagements, and future growth into the broader small business market.

What founders say

Business services are about results and working with Brand Alchemy has delivered. Until the launch of my new website and brand, I had NEVER had anyone resembling a client contact me through my website. But this past week, I've received two inquiries from legitimate potential clients.
Jonah Larkin
Jonah Larkin
Coach to Fortune 100 Execs
I met Carey and Rob at a few networking events and got a thorough understanding about how they could elevate my personal branding. As a Marketer, Operator, and Creative; I spend a lot of time ideating for other brands and their visions. But for myself it can be challenging to see the meaning behind my own personal brand and how to align that story.
Dom Green
Dom Green
Founder
After weeks of pressure on revenue, Carey reset our focus on money making activities and helped us structuring our lead generation & sales efforts. Ultimately, after having stabilized our sales funnel, we were able to "walk alone" again. Can only recommend Brand Alchemy, they can be a tremendous help for your team.
Fabian Essrich
Fabian Essrich
Founder
Rob and Carey were both very easy to work with and they took the time to really get to know me and learn what were my objectives with a personal brand overhaul. I ended up taking a lot of their suggestions and speaking with Carey even felt cathartic at times, highly recommended!
Jeremy Albelda
Jeremy Albelda
Entrepreneur & Media Personality
Rob's advice and strategic improvements to my LinkedIn profile and overall branding have been a game changer for me. Not only am I seeing a noticeable uptick in client interest but he really broke down a strategy and steps to implement to make make my agency stand out.
Justin O'Neill
Justin O'Neill
Founder & CEO, The Rank Agency
I've been working with Carey and Rob for the past few months as we launched my personal brand. Working with them was great because we created a clear message around my COO offering while delivering strong written and visual materials. I would definitely recommend them.
John Mulqueen
John Mulqueen
Founder & CEO, The Rank Agency
The work I did with Brand Alchemy directly resulted in me securing a 7-figure investment for my company. In terms of recommending Brand Alchemy, I would absolutely 100 percent say go for it.
Josh Cheetham
Josh Cheetham
Corporate Trainer, Executive Coach
They helped me to build my personal website and guided me the whole time. Also, very patient with my very busy schedule. The whole team who worked with me: Rob, Carey, Gabrielle, Donay and Jamie are absolutely amazing & super experienced.
Tomas Svoboda
Tomas Svoboda
CEO & Co-founder of SUSTAINOVA®
They'll help you distill and share your story, so you can help more people and create more value. They're great at what they do and can work surprisingly fast...and were patient in slowing down when I had less bandwidth to collaborate.
Chris Danek
Chris Danek
CEO of multiple medtech ventures, including Bessel

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