Privacy Policy

Alchemy Ventures, LLC d/b/a Brand Alchemy (“Brand Alchemy,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit brandalchemy.io, go.brandalchemy.io, and any of our owned marketing domains (collectively, the “Website”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

On the Website
In email, text, and other electronic messages between you and us
Through any application, funnel, or landing page we operate
When you interact with our advertising on third-party platforms including Meta (Facebook and Instagram)

This policy does NOT apply to information collected by any third party, including through any third-party website or service that you access through the Website.

1. Information We Collect

We collect two types of information from and about users: (a) information by which you may be personally identified (“personal information”) and (b) information that is about you but does not individually identify you.

Information you provide directly

Contact details (name, email address, phone number) you submit via our application forms, contact forms, or calendar booking widgets
Application responses describing your business, goals, and qualifications
Appointment and booking information
Any communication you send to us (email, chat, message)

Information collected automatically

Technical data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, device type
Usage data: pages visited, time spent on pages, referring URL, clickstream data, search queries
Advertising data: Meta ad click IDs (fbclid), UTM parameters, ad campaign attribution
Cookies and similar technologies: see the Cookies section below

Information collected from third parties

Appointment and opportunity data from our customer relationship management tools (GoHighLevel)
Aggregated advertising performance data from Meta (Facebook and Instagram)

2. How We Use Your Information

We use information that we collect about you or that you provide to us:

To provide our services to you (application review, consultations, client delivery)
To communicate with you about our services, including marketing emails you've opted into
To measure the effectiveness of our advertising and improve our ads
To build custom and lookalike audiences on advertising platforms, so we can reach more people like you
To personalize your experience with our site and offers
To comply with our legal obligations
To detect, prevent, and respond to fraud or security issues

3. Meta (Facebook and Instagram) Business Tools Disclosure

We use Meta's Business Tools, including the Meta Pixel and the Meta Conversions API, to measure the effectiveness of our ads on Facebook and Instagram and to personalize our advertising. These tools send information about your interactions with our Website — including the pages you view, forms you submit, and appointments you book — to Meta. Meta uses this information to:

Measure the effectiveness of ads we run on Facebook, Instagram, and Meta's partner networks
Show you our ads across Meta platforms based on your interaction with our site
Build audiences of people who have shown interest in our services, so we can show ads to similar people
Help us understand the return on our advertising spend

Information shared with Meta may include hashed email addresses, hashed phone numbers, IP addresses, browser and device information, and details about actions you took on our Website.

For more information about how Meta uses your data, please review:

You can control how Meta uses your data by adjusting your Meta Ad Preferences or by opting out as described in the “Your Privacy Choices” section below.

4. Other Service Providers

We share information with a limited set of vendors who help us operate our business. Each is contractually required to protect your information and use it only for the purposes we authorize:

GoHighLevel (HighLevel Inc.) — customer relationship management, forms, calendars, and automation
Supabase— database and authentication
Railway— application hosting
HeyReach— LinkedIn outbound tools
Email and communication providers (for transactional and marketing email)
Google Analytics(if installed) — website analytics

5. Cookies

We use cookies and similar tracking technologies to operate the Website and measure advertising performance. Categories:

Strictly necessary cookies: required for the Website to function (e.g., session, security, preferences)
Analytics cookies: help us understand how visitors use the Website
Advertising cookies: used by us and by Meta to measure ad effectiveness, personalize ads, and build audiences. These include the Meta Pixel cookie (_fbp, _fbc) and our own first-party identifier (ba_visitor_id)

You can disable cookies by adjusting your browser settings; however, some parts of the Website may not function correctly if you do so.

6. Your Privacy Choices

If you are a California resident (CCPA / CPRA rights)

You have the right to:

Know what personal information we have collected about you, the categories of sources, and the purposes of collection
Delete personal information we have collected from you (subject to certain exceptions)
Correct inaccurate personal information
Opt outof the “sale” or “sharing” of your personal information. We do not sell personal information for money, but under California law, sharing data with advertising platforms like Meta may be considered “sharing” for cross-context behavioral advertising. To opt out, visit our Do Not Sell or Share My Personal Information page.
Limit the use of sensitive personal information
Not be discriminated against for exercising any of these rights

We honor Global Privacy Control (GPC) signals as a valid opt-out of sale/sharing request for all California residents.

To exercise these rights, email us at [email protected] or visit /do-not-sell.

If you are a resident of another US state with privacy rights

Residents of Colorado, Connecticut, Utah, Virginia, and other states with consumer privacy statutes may have similar rights to know, delete, correct, and opt out of targeted advertising. To exercise these rights, email [email protected].

If you are a Canadian resident

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec's Law 25, you have the right to:

Access personal information we hold about you
Request corrections to inaccurate information
Withdraw consent (where applicable)
Complain to the Office of the Privacy Commissioner of Canada

To exercise these rights, email [email protected].

Opt out of all ad targeting

Visit our Do Not Sell or Share My Personal Information page. This will signal our advertising partners — including Meta — to exclude you from ad personalization and audience-building based on our data.

7. Data Retention

We retain personal information for as long as needed to provide the services, comply with legal obligations, resolve disputes, and enforce our agreements. When no longer needed, we either delete or anonymize it.

8. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no internet transmission is 100% secure, and we cannot guarantee the security of information transmitted to our Website.

9. Children Under 16

The Website is not intended for children under 16, and we do not knowingly collect personal information from children under 16. If we learn we have collected such information, we will delete it. Parents or guardians who believe their child has provided us personal information may contact [email protected].

10. Changes to This Privacy Policy

We may update this policy from time to time. We will post the revised policy with an updated “Last Updated” date. Material changes will be announced via email (if we have your address) or via a prominent notice on the Website.

11. Contact Us

To ask questions, exercise privacy rights, or submit a complaint:

Alchemy Ventures, LLC d/b/a Brand Alchemy
2639 Fruitville Road, Suite 203, Sarasota, FL 34237, USA
Phone: +1 231-444-5836
Email: [email protected]