PREETHI SRINIVAS

Preethi Srinivas is a TEDx speaker, conscious leadership strategist, and founder of the nonprofit Befriend Cows. With a background in technology and corporate leadership, including representing Google in her role as a UX researcher, she helps leaders build healthier teams, make better decisions, and sustain high performance without burning people out. Her work translates lessons from living systems into practical strategies for leadership in today's technology-driven workplace.

Drawing from years in the corporate world alongside her work in nature and animal sanctuaries, Preethi challenges conventional ideas about leadership, performance, and organizational culture. Rather than relying on hierarchy or control, she shows how observation, empathy, and conscious decision-making can strengthen collaboration, improve team dynamics, and create more resilient organizations.

As a speaker and author, Preethi inspires audiences to rethink how they lead, consume resources, and build systems that create long-term impact. Her presentations combine real-world business experience with insights from living systems, equipping leaders with practical tools to lead with greater awareness, compassion, and sustainable performance.