FORTUNE 100 EXECUTIVE COACH
JONAH LARKIN
“Making the Impossible Possible.”
THE CHALLENGE
Jonah Larkin, an executive coach & leadership consultant with a rich background in entrepreneurship and leadership development, faced challenges in cohesively presenting his personal brand.
Despite his vast experience and unique approach to coaching, Jonah struggled with "brand shame" due to a disjointed “messy” online presence and lacked a platform that accurately represented his expertise and attracted his ideal clients.
THE SOLUTION
Brand Alchemy mapped out and implemented a comprehensive strategy with Jonah, starting with in-depth brand discovery interviews to understand his unique value proposition.
First, we crafted a tailored personal brand narrative encapsulating Jonah's past, present, and future, then designed a visually appealing brand identity, and finally developed a professional website optimized for conversions and SEO.
Strategic efforts focused on showcasing Jonah's contrast between professionalism and his laid-back, surfer persona, emphasizing his unique approach to executive coaching.
THE RESULTS
Post-rebranding, Jonah experienced a significant uplift in his online presence, marked by increased engagement and inquiries from high-value clients.
The cohesive brand identity and narrative resonated with his target audience, positioning Jonah as a trusted authority in executive coaching & leadership consulting. The enhanced brand perception led to qualitative improvements, including heightened confidence in his digital interactions and opportunities for expanding his client base.
“My time is valuable. I regularly advise and consult with some of the most successful Fortune 500 CEO's in the world. Before Brand Alchemy, I kept finding myself wasting time and getting caught up in the minutiae of building my site, branding, etc., and rarely built something I was proud of.
Now, I have a brand that looks great and that I can proudly share with the world. But even better, through the strategic brand advisory and coaching I received I now have pristine clarity on my brand’s direction, my target audience, and my content pillars. Business in easy mode just became a real thing.”
Jonah Larkin, Coach to Fortune 100 Founders
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